Google Business Profile tips for local businesses.
Plain-English guides to the listing that brings customers to your door: what Google allows, what works, and what to do this week.
Listing basics · October 12, 2026
What your Google Business Profile name can (and cannot) say
Adding keywords or your town to your business name feels like a shortcut. It is one of the fastest ways to get a listing flagged. Here is what Google allows.
Read the articleListing basics · October 11, 2026
How to choose your Google Business Profile categories
Your primary category is one of the strongest signals you control. Pick the one that says what your business is, add only the few that also fit, and skip the keyword traps.
Reviews · October 10, 2026
How to reply to Google reviews, including the bad ones
Every review deserves an answer. Here is what a good reply says, what it should never say, and how to handle a one-star review without making it worse.